𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐅𝐢𝐧𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 Unearthing the consumer journey is yet another application of Consumer behaviour theories. The students of Consumer behaviour course launched an Electric Car and applied the core concepts such as buyer persona, buying behavior process, consumer journey and communication strategy. The objective of this activity is to equip students with critical analysis and an opportunity to think from a tactical level. #IqraUniversity #Consumerbehavior