Privacy regulations and platform changes have made performance measurement seem a little blurry. But you can paint a better picture with conversion modeling — while still respecting user privacy, of course. | Think with Google

Nobody knows this about Google. Go to Google Search Console. Performance, Search Results. Click More. Click Compare. Compare last 28 days to previous period. Click Pages. Now sort for negative clicks difference. Look for pages that lost clicks but still have strong impressions. This could mean a competitor improved their page, or Google wants something slightly different. Click on one of the pages. Turn on Average Position. Sort again for negative clicks difference. Look for keywords where you’v