29K views · 105 reactions | Parents everywhere ❤️ the Ultimate Elf Kit! 24 days of ready-to-go magic the whole family will enjoy. | The Elf on the Shelf | Facebook

For two decades, families like the @ashleym.mclaughlin have shared what The Elf on the Shelf means to them — laughter, connection and Christmas magic that never fades. ❤️​ This year, we’re celebrating 20 years of family traditions and memories that started with one Scout Elf.​ 💫 Begin The Elf on the Shelf tradition today and help us keep the magic alive for the next 20 years! If you also want to share your story from the shelf, submit it here! https://bit.ly/2STmgxm | The Elf on the Shelf