Profoto on Instagram: "AI is reshaping professional image creation. But it doesn’t replace craft. It amplifies it. Lighting knowledge is what keeps creators in control, shaping how AI interprets, enhances, and extends an idea. AI can help blend — but lighting sets the rules. Watch how lighting and AI make you a creative powerhouse. 👉Link in bio Team: @ines.thomsen & @martindoersch 📽Videographer: @alfredbolsoyproduction"