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It’s a database in its own way #data #groceryshopping #fyp #hack #2025bride

Huge thank you to our viewers who sent us their TikTok data! We created a database of roughly 15 million videos served up to them in a six-month period last year. Our analyses showed just how effective TikTok is at getting even its heaviest users to swipe more and watch more on its platform. Reporting and analysis by Caitlin Gilbert, Richard Sima, Leslie Shapiro, Aaron Steckelberg and Clara Ence Morse.