Denise Persson and Chris Degnan used their sales and marketing skills to turn Snowflake into the first cloud-based data storage pioneer as it scaled its revenues and sales by listening to customers.

In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and ...

Forbes contributors publish independent expert analyses and insights. Peter Cohan, a Boston-based senior contributor, covers stocks. Snowflake's stock fell 10% after Q3 earnings, not due to a miss, ...

AI research lab Anthropic’s not slowing down in its efforts to snap up enterprise clients. The company on Wednesday said it is expanding its partnership with cloud data company Snowflake in a $200 ...

Cloud-based data storage company Snowflake Inc. (NYSE: SNOW) is set to report its third-quarter results on Wednesday. The market is already buzzing with some early clues regarding the quarter, ...

Safe Software, a leading provider of innovative data integration solutions today announced the availability of Safe Software's FME Remote Engines Service on Snowflake Marketplace. Snowflake users now ...

Databricks and Snowflake are at it again, and the battleground is now SQL-based document parsing. In an intensifying race to dominate enterprise AI workloads with agent-driven automation, Databricks ...

Choosing between Microsoft Dataverse and Microsoft SQL Server resulted in us having to decide between two good options. Microsoft Digital stories Editor’s note: This story was created with the help of ...

We noticed a few challenges with variable scope resolution. For example, the input variable IPROC_NAME for the stored procedure was not recognized. The main issue with Databricks SQL involved variable ...