As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

It was hard to know what to believe this year. In the old days, there were conspiracies about the moon landing. These days, it feels like there's a conspiracy about everything -- that the truth is up ...

What Microsoft’s Copilot Report Reveals—and the Missing Questions About Human Impact and What It Should Measure Next.

Measure 110 is still far from achieving its promise to help Oregonians struggling with addiction due to frequent policy ...

The issue: Many runners (particularly women) report that their fitness trackers tell them they’re exercising in a higher zone ...

Tools that power artificial intelligence devour energy. But attempts to shield Californians from footing the bill in 2025 ended with a law requiring regulators to write a report about the issue ...

Are Businesses Ready to Trust AI with Their Most Sensitive Data? The discussion around trusting AI with sensitive data is both inevitable and essential. With AI systems increasingly integrated into ...

Top earners in the U.S. make six figures or more per year. Other measures of affluence aren't directly related to income.

If you’re substantially overweight and you’re relying on willpower and effort to lose the weight, the odds are very high that ...

The early criminalization of cannabis wasn't driven by medical science or public health data. Instead, it emerged from racist ...