Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

Forbes contributors publish independent expert analyses and insights. Mindy Lubber is CEO and president of Ceres, a sustainability nonprofit organization. This voice experience is generated by AI.

Health care providers are a key source for health information. Smaller shares get health information from social media and AI. When a breaking news event happens, 36% of U.S. adults say they typically ...