Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Ford’s relationship with Splunk began in 2013 with connected car dashboards. More than a decade later, that early work has expanded into manufacturing operations, cloud platforms, and large-scale data ...

Hoffmann, Manuel, Sam Boysel, Frank Nagle, Sida Peng, and Kevin Xu. "Generative AI and the Nature of Work." Harvard Business School Working Paper, No. 25-021, October 2024. (Revised April 2025.) ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Cisco continues to lean heavily on its legacy networking business and AI opportunities to drive business, a lean that helped the vendor post the usual “beat-and raise” results for its most recent ...

In many ways, 2025 was the year Cisco got its product strategy right under the leadership of its chief product officer, Jeetu Patel. Splunk assimilation took hold, and we saw integrations with ...

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Modern enterprises generate enormous amounts of security data, but legacy tools like Splunk still require companies to store all of it in one place before they can detect threats — a slow and costly ...

If you're not interested in using Apple's AI features, here's the good news: You don't have to. Jeff Carlson writes about mobile technology for CNET. He is also the author of dozens of how-to books ...