In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough. Sharon breaks ...

The Creativity and Art of Transcreation and Its Importance to Clients and Their CampaignsThe Creativity and Art of Transcreation and Its Importance to Clients and ...

Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. Karthik ...

FOX Entertainment announced that its upcoming reimagined Baywatch has been awarded an enhanced 40% tax credit by the California Film Commission (CFC) under its Film & Television Tax Credit Program 4.0 ...

Want to know how journalists decide which stories or byline articles to run and how you should shape a ‘pitch’ to give you a shot at success? Then make sure you attend Propeller Group’s regular panel ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

Today’s consumers aren’t just casual shoppers—they’re eco-conscious, committed to taking strides toward responsible consumption, and are the most informed advocates of sustainability we’ve seen in ...

With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media ...

Advertising Week LATAM regresa a la Ciudad de México del 31 de octubre al 1 de noviembre de 2023. Una vez más en el Papalote Museo del Niño, las mentes más brillantes de marcas, agencias, medios, ...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV ...

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser ...