Regardless of whether you’re looking to start, grow or sell a business in 2018, don’t use a business plan template. Your plan should reflect your unique focus. The best business plans, according to ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

Opinions expressed by Entrepreneur contributors are their own. There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. While knowing what to include is ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...