If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like many retailers, your Web analytics past may have ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

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Has your company defined a Web analytics strategy yet? If your answer is no, then ask yourself: Why not? Companies with defined analytics programs are realizing double-digit growth in new Web site ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. A lot has happened in Web analytics this week. Less than a ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. One area that Google and Microsoft will soon compete in is ...