Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Seth Godin. Photos: Getty Images. Few names carry the weight of Seth Godin‘s when it comes to modern marketing. Few names get as much of my personal respect and admiration for their work and ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Leaders define goals, launch products, reorganize teams—and then ask communications to package those decisions. But communications leaders are meaning-makers, and communications can help shape ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Smirnoff is trying to provide a balm for people who feel increasingly disconnected and alone with its splashy “We Do We” campaign. While the announcement does not specifically reference the pandemic, ...