Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

As we’ve discussed recently, one of the main hooks of Roblox is being able to go and do just about anything in the universe. That includes diving into various worlds and seeing what other creators ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Shark tests the scariest Roblox myths to see if they are real. Confirming these fears adds tension and excitement to the ...

There are many elements of a video game that need to “pop” to be recognized by players for how good it is. Sure, sometimes games go for the “basic looks” for certain elements so that they can “focus ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

Roblox Corp. is adding new safety features, including an age-estimation tool that relies on video selfies, in an effort to better protect its kid-heavy user base. The gaming platform is changing the ...