Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...

When you run a small business, you have to contend with consumer queries and complaints that may pertain to such issues as faulty products or service breaks. You must develop an action plan so that ...

We want to give students a realistic experience, but still within the confines of a structured learning environment. This simulation lets you do both." ...