An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

This sponsored post is produced in association with MailChimp. If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color.