Yodeling has been officially recognized by the UN as part of the world's intangible cultural heritage. SCOTT SIMON, HOST: We all know yodeling, right? Alpine men and women singing across verdant ...

Mention business “assets,” and most people think of actual physical items, such as equipment and real estate-;things that are tangible. But intangible assets--such as copyrights, trademarks, a brand, ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael ...

This article was originally published on ETFTrends.com. An article in CFA Institute argues that intangible assets (non-physical assets such as trademarks, patents, etc.) are “increasingly critical to ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

The Chinese government has attached great importance to intangible cultural heritage since the founding of New China in 1949. Which has not only raised the status of folk artists but also made them ...

Sean Speer and Robert Asselin are senior fellows at the University of Toronto’s Munk School of Global Affairs & Public Policy. They are co-authors of the new Public Policy Forum paper entitled, A New ...