A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it. There's a sharp divide between marketing and sales when it comes ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it consistently without burning out.