Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Leadership theories debate what makes a good leader. Over the years, many schools of thought have developed that give different explanations about where leaders come from and how they can be ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...

It is still common for infants to be placed in unsafe sleeping positions by their caregivers, report researchers from Yale and Boston University (BU). Fewer than half of infants are always placed on ...

Classroom management is paramount to effective teaching. It sets the stage for a productive learning environment where students can thrive academically, socially, and emotionally. The psychology ...

B. F. Skinner is arguably psychology’s most influential academic, and is perhaps second only to Freud in terms of psychological scholars who have had an impact on society at large. And as with Freud, ...