Brands need to be aware of cultural sensitivities with their products and advertising after an Australian underwear company has been accused of being insensitive to Indigenous people, according to one ...

AussieBum CEO Sean Ashby says a large red boulder-like graphic on the men's underwear company's Australia Day 2016 advertisement is "just a mountain" - not Australia's iconic large rock, Uluru. “It ...

Underwear brand AussieBum has faced a backlash over designs and advertising that are said to be 'disrespectful' to Indigenous people. The criticism comes only days after a Meat and Livestock ad ...

You’ve always thought the kind of hardened ancient gladiators depicted in film would look much better in modern-day underwear, right? Those metal-plated skirt things are so last century. You’re not ...