ASMR has evolved from a niche online trend into a widely used tool for relaxation. It shows promise in improving mood, reducing stress and encouraging calm through simple sensory triggers.

Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

If you've only just recently heard of ASMR thanks to the viral memes and trending topics associated with the online community, you may be surprised to learn that the first ASMR YouTube videos popped ...