Augmented Reality (AR) is swiftly revolutionizing our interactions with the environment, transcending its previous association with the realm of science fiction to become a practical tool in numerous ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Because we in Silicon Valley are newness junkies, it can feel like an act of sabotage to have memories, but, for better or worse, I have them. It’s been more than forty years since I co-founded the ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Text entry in virtual and augmented reality presents a multifaceted challenge that spans user ergonomics, interaction design and computational efficiency. Recent advances have explored methods that ...

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without ...