Most striking: nearly all incremental holiday growth on Amazon came from AI-assisted shopping. Rufus sessions rose ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Before you start, ensure your system meets the basic requirements for running Rufus. Rufus is a lightweight tool that does not require installation, making it easy to ...