Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

No product will be successful if it doesn’t provide its users with a good experience. Entrepreneurs know this. But it can be challenging to know what users need and want in a product experience. My ...