The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Hasbro has announced a huge new 19-inch tall Transformers Optimus Prime Auto-Converting Programmable Robot - Collector's Edition that costs $700 and actually transforms from a car, into a robot -- it ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

Robosen Robotics has teamed up with Hasbro to build an Optimus Prime collectible that can do more than just look cool in a display case. The companies' Optimus Prime is a programmable robot that can ...

In 1984, Hasbro and Takara-Tomy released The Transformers upon an unsuspecting world, and this six-year-old was hooked. Led by Optimus Prime, a red and blue cabover Peterbilt semi truck that turned ...

Robosen Robotics announced on Thursday that it has created a new collectible robot based off of Optimus Prime in the upcoming film Transformers: Rise of the Beasts. The new Transformers figure comes ...