Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that shows no ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

Subscription-based toy company Pley.com entered the Disney accelerator last year with a toy rental business that would ship out toys like Lego, American Girl or Hot Wheels, which could be played with, ...

The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...

If you’re excited about the release of the first Disney movie starring an African-American Princess, The Princess and the Frog, around Christmas this year, we bet you’ll want to get your hands on some ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines, to ...