But, beyond that, the FMCG-giant was reportedly caught off guard by how popular the Dollar Shave Club – an online subscription service for razors – proved to be among consumers, and the resulting ...

Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

We've all been there: You're at a party, out at a restaurant, or celebrating some holiday with family and suddenly a glass of wine, spaghetti sauce, or maybe a milkshake spills onto your pristine ...

Our breakdown of the best laundry detergents saves you the guesswork and helps you avoid the worst performers from Consumer ...

Consumer Reports believes single-load liquid laundry detergent packets should be avoided in homes where children under six years old or adults who are cognitively impaired may be present. Contact with ...

Chance is always powerful. "Let your hook be always cast; in the pool where you least expect it, there will be a fish". It appears that FMCG major HUL has incorporated Ovid's quote in its advertising ...