Shapermint is among the growing list of marketers hoping to cash in on the hype surrounding artificial intelligence (AI), and so far, its bets have shown signs of paying off. The shapewear retailer, ...

Shapewear—undergarments that compress women's bodies to make them look slimmer—has long been viewed as a category that pushes unrealistic standards of beauty. DTC start-ups like Shapermint are trying ...

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