Finding the best prospects in your target market -- those most likely to buy -- requires segmentation. Without segmentation, your efforts cost more, because you're marketing to a larger segment of the ...

Single-cell RNA transcriptomics allows researchers to broadly profile the gene expression of individual cells in a particular tissue. This technique has allowed researchers to identify new subsets of ...

LiveRamp can now connect the trillions of signals from its network to enhance AI with better data, enabling intelligent, secure data collaboration at scale for the agentic ecosystem. Through this ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...