Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

When tools like ChatGPT first launched, they weren’t even connected to the internet. No real-time knowledge, no live queries, just pretrained data with a cutoff point. Two years later, Perplexity, a ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Artificial intelligence chatbots are shaking up the way we use the internet, altering the search-for-clicks bargain that has shaped the landscape of the web for decades. Companies are scrambling to ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process. A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed ...

Facebook's vice president of product, Jagjit Chawla, talks about how the platform treats AI-generated content and how you can see less of it. Katelyn is a writer with CNET covering artificial ...

Distinguished delegates, colleagues and friends, Writers and futurists have long echoed Alvin and Heidi Toffler’s idea that “the future arrives too fast…and in the wrong order.” Today, we know, the ...