SAN DIEGO--(BUSINESS WIRE)--Opticon - Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, ...

Optimizely at its Opticon conference in San Diego today introduced Real-Time Segmentation, which allows marketers to segment customers in the moment of engagement for more relevant, personalized ...

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In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...