4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. 9 tips to help you navigate the car-buying process Michelle Lambright Black is an ...

A new study shows that most car buyers do not like tariffs and worry about affordability, but report better car buying ...

Many consumers are accustomed to using technology to purchase goods and services, big and small. Shopping for a vehicle is no exception. Buyers are eager to embrace digital tools designed to help them ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Consumer credit continues to tighten. The workforce unrest for the Detroit automakers is just now settling. And for many, the model year is turning over. Yet, none of these factors dented how smoothly ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. The average B2B ...