TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Humans have always needed to support decision-making and strategy with some form of predictive analytics. In Ancient Rome, for example, predictive analytics meant haruspex priests studying animal ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, forward-looking precision. Data and AI integration. Predictive analytics allows ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In today’s competitive business environment, empowering your teams with data-driven decision-making is essential. However, amid an organization’s vast sea of data ...

Data is said to be the gold of the 21st century, but is that true? Even with trillions of lines of data in your database, you won’t be mining any gold – unless you understand what the data means. Here ...

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

Prediction analytics changes sports betting from guessing to strategizing. An activity that was solely based on the bettor's ...