A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Pay-per-click (PPC) is a common pricing model used to pay for ads on the Web and is open to the possibility for click fraud, where clicks are not from a legitimate user. Identifying click fraud is ...

The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to debate. The ...