The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

According to Sanjay Sabnani, O2 Asia-Pacific’s new VP of marketing and branding, the PDA maker “wanted to be more focused with one (agency)” . The change is not expected to affect its media incumbent, ...

Advertising firm O2 Advertising has been fined SG$10,000 by the Personal Data Protection Commission (PDPC) for retaining personal data collected during an ad campaign in 2015. According to the case ...