Forbes contributors publish independent expert analyses and insights. Vibhas Ratanjee studies leadership and culture at Gallup On August 28, 1963, Martin Luther King Jr. delivered one of the most ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

When most founders hear “brand,” their mind jumps to logos, colors, and fonts. But in the early days of a startup, design polish doesn’t attract customers, partners, or investors. A strong narrative ...