Ever wonder why some women just grab their keys and go while the rest of us are fighting with winged eyeliner? It turns out, ...

Merit Beauty, founded by entrepreneur Katherine Power in 2021, is on the cusp of its fifth anniversary in 2026. Here, the ...

With warm breezes and golden sunlight, April is the ideal time of year to appreciate the beauty of simplicity particularly in terms of makeup. This season breathable skin loving formulas that ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

Full-on glam is a look typically reserved for special occasions - a night out on the town, a cocktail party or a birthday celebration. There’s even a slang term, “birthday makeup,” that refers to an ...

Whether you prefer minimalist makeup or full glam, concealer is an essential product in any lineup. There are countless ...

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Ever since the buzzy beauty brand launched in early 2021, Merit Beauty’s no-fuss, ...

Celebrity makeup artist Nina Park shared Hailey Bieber’s newest look in an Instagram post. The model wore minimalistic makeup from Rhode Beauty and stunned the internet with zoomed-in shots of her ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But wait, there’s more. Merit has also introduced two other ...

Maximalist makeup is making a comeback in 2026. From Zara Larsson’s tour looks to bold colour, glow and self-expression, ...