In the old days, your marketing efforts would generate leads for your salespeople, who would (you hoped) follow up and turn those leads into prospects and those prospects into customers. In the world ...

NEW YORK , Sept. 13, 2023 /PRNewswire/ -- Dynamic Content Authoring for Salesforce Marketing Cloud (SFMC) and Adobe Marketo Engage can now be performed in Stensul, the collaborative email and landing ...

Demandbase's real-time identification technology is now connected with Marketo's cloud-based marketing software platform. The Demandbase Platform, which includes modules for company-targeted ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

It’s been a busy spring and summer for Marketo, the San Mateo, CA., cloud-based marketing software platform provider and marketing automation specialist. It’s been a busy time for the fast-moving ...

According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile ...

With Webflow Optimize, Adobe Marketo and a nimble growth team, Samsara built a high-performance website that personalizes at scale, driving measurable results. Samsara is a leader in connected ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. In the era of personalization, consumers demand more than ...