The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO SMART Play is here with sensor-packed SMART Bricks, Tags and Minifigs bring screen-free sounds, lights and reactions to ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

The Lego Smart Play platforms has 3 elements: the Smart Brick, Smart Tag, and Smart Minifigure. Do you think it will catch on ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

LEGO released quite a few new sets at the beginning of the year from a variety of popular franchises. The overall most expensive set to arrive at the beginning of the year was also one of the largest ...

Without fail, LEGO puts out new sets each month, but November is about as light a month as I’ve seen when it comes to new releases. That’s cool, though, because the two sets coming out in November ...

The first LEGO Star Wars sets to feature the company's new SMART Play technology have been officially detailed, and early ...