Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

The best examples I’ve seen of innovation in actions involve constructive conflict. When people think of innovation, they usually picture gadgets or maybe a miracle drug. Oftentimes, the greatest ...

The best examples I’ve seen of innovation in actions involve constructive conflict. When people think of innovation, they usually picture gadgets or maybe a miracle drug. Oftentimes, the greatest ...

Serena Williams is a fiercely competitive tennis champion. Her record is 39 Grand Slam titles. She shows an ability to serve aces at critical moments — a tennis serve the opponent doesn’t touch. She's ...

Higher education is beset by wicked problems, problems that are exceedingly difficult to solve because any proposed solution is divisive, expensive, difficult to implement and conflicts with other ...