A vision statement is a concise, forward-looking statement that articulates an organization's long-term goals and aspirations. It guides decision-making and strategic planning, providing a clear ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

After I made some key leadership hires, we met together as a group and did a lot of brainstorming. We thought about everything we wanted to be and what we didn’t want to be. We looked at our staff and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Many organizations' vision statements are too abstract, failing to guide daily decisions ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brendan P. Keegan Do you ...

Dear Dave: I hear a lot of talk about the need to develop a vision for a company. I manage a large department and I really want to write a vision statement that makes sense and that my staff can ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

Few, if any, forces are as powerful as shared vision. A clearly worded vision is vital to the success of a business because it creates enthusiasm for a future state that is important and desirable by ...