The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

Helen Croydon is an author and former journalist who now specializes in personal branding. She is founder of Thought Leadership PR agency. When putting yourself forward for media opportunities, ...

Crafting a compelling biography is more than just a professional formality—it’s an opportunity to showcase your personality, professionalism, and the unique qualities that make you an ideal candidate ...

Before you start writing, figure out what message prospects need to hear so they'll want to buy your company's products or services. Also, research the bios of competitors to find out how they make ...