Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

How much does your company’s statement of mission, vision and values influence how you actually do your work every day? For most managers I’ve worked with over the years across a variety of industries ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

A good mission statement serves a twofold purpose for businesses, focusing employees toward a common goal and communicating to consumers whether that company objective is a good match for their needs.

Mission statements are documents intended to serve as a summary of a business’s goals and values. Their contents often reflect the fact that they are used both to enhance performance and to serve a ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...