When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

Cablevision just launched a tool that lets marketers tag their TV ads with an email opt-in. Viewers can click a prompt to receive emailed product information, coupons, e-brochures and other ...