DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

Ad serving network provider DoubleClick Inc. Wednesday announced that in the first half of 2004, the company nabbed 86 new clients in the company's online ad management division. Twenty-seven of the ...

DoubleClick plans to add a search and affiliate marketing business with yesterday's acquisition of Performics in a cash deal worth up to $65 million. DoubleClick, New York, said it signed a deal that ...