SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, ...

Google tells Fast Company that political campaigns have been talking to its ad network about saturating the Internet with ads in the last days before the midterm elections.

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...