The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...

Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time. Yesmail360i ...

HOLLYWOOD, Fla.--(BUSINESS WIRE)--FICO World 23 – FICO (NYSE: FICO): Highlights: FICO launches 19 major enhancements to FICO® Platform, the leading applied intelligence platform in the market, that ...

The world is in constant motion in the business realm and so is data and thusly the need for accurate, enlightening and on-going analysis. Wise.io understands the complexities of this notion and ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

SAN DIEGO--(BUSINESS WIRE)--A new global study, “Invest In Customer Insights To Drive Business Growth,” commissioned by Teradata (NYSE: TDC) and Celebrus and conducted by Forrester Consulting, finds ...

Stay up to date with Customer Analytics Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. Stay up to date with Customer Analytics Market ...

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...