Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time to commit to content consumption ...

Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only ...

Try something new in 2017 and add video content to your marketing strategy. As an entrepreneur, you are always looking for a way to get ahead of the competition. You need to get your message to the ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Shelly considers her next big content mini move. Shelly Saves the Day is a Seattle based video creator and YouTube Coach passionate about helping creators learn how to share what they love with the ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Creating video content is a great way to capture the attention of your target audience with minimal effort. According to research, most marketers agree that video content converts better than any ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. Credit: BrandX/Josh Steinbauer It’s pretty ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...

In today’s digital age, content creation has become an integral part of our lives. Whether you’re a professional photographer, a social media influencer, or simply someone who enjoys capturing and ...