Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Is BookTok to blame?

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Publishing professionals advise self-publishers to focus on editing and cover design to ensure that their books have the greatest chance of success. Knowing how to work with a professional designer ...

Legendary American author Philip Roth died this week at age 84. Obituaries have heralded his impact on 20th-century literature as he explored themes of sexuality and Jewish identity, but Roth also ...