When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's called comparative advertising. In 1979, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Although in the past few decades comparative advertising has become widely used in countries such as the United States, in Argentina it is rarely used for the uncertainty and risk it entails, since ...

Competitive advertising is an effort by at least one company to create a contrast between its product and the same or similar product offerings by competitors, according to Study.com. By establishing ...

The European Court of Justice (ECJ) has ruled that trade mark owners can prevent comparative advertising only if it creates a likelihood of confusion among consumers. The court ruled last month in a ...

A case from the European Court of Justice offers invaluable guidance for what is acceptable in comparative advertising, especially when it comes to comparing the prices of goods sold in different ...

IP law balances protecting individuals and companies from unfair use of their endeavours with promoting healthy competition – and comparative advertising clearly demonstrates this balance IP law is ...